Content Marketing Lead
remotecom • Portugal Remote • Ireland Remote
Posted: July 3, 2026
Job Description
About Remote
Remote makes it possible for companies of all sizes to recruit, pay, and manage international teams — handling payroll, benefits, taxes, and compliance through a single platform. We work asynchronously, around the world, on ambitious problems with real stakes for the people and businesses we serve.
We're looking for a Content Marketing Lead to own the stories that define Remote and set the standard for what great content looks like across the company.
About the role
This is a senior, principal-level role for the most authoritative content voice in the room. You'll set the editorial bar, define the narrative, and produce the work that others measure themselves against — pairing the strategic judgment to decide what Remote should say with the craft to write it yourself.
Marketing has fundamentally changed and is noisier than ever, and our audience — founders, HR and People leaders, and finance teams running global and distributed teams — is tuning most of it out. Your job is to cut through: turn Remote's deep expertise in global employment, payroll, and compliance into content that earns trust and moves people to act. You'll have the autonomy to shape strategy and the mandate to raise the quality of everything we publish.
How we think about content
We're customer-obsessed, and everything we publish is rooted in providing real value — connecting to our audience's real pains, jobs to be done, and daily reality, not selling at them. We borrow from journalism: lead with evidence and a clear point of view, and ship one sharp, genuinely useful asset over ten forgettable ones.
What you'll do
- Build out our content library. Plan and create a coherent, durable body of assets — articles, data stories, interactive tools, guides, video — mapped to the personas and journeys that matter most, and prioritized ruthlessly against impact.
- Shape the stories that define Remote. Craft narratives that engage audiences across HR and finance, turning complex topics like compliance, FX, worker classification, and global hiring into content people actually want to read and share.
- Set our thought leadership and storytelling approach. Build a distinctive point of view and style that differentiates Remote from competitors and resonates from the CFO worried about an audit to the People leader scaling into a new market.
- Turn data and expertise into content. Partner with insights and product teams to find the story in the numbers and build assets that lead with evidence and a defensible thesis.
- Collaborate with experts and execs. Interview, ghostwrite for, and package the knowledge of internal experts, executives, and external partners into content that informs, inspires, and converts.
- Own quality and consistency. Uphold the standard for craft, voice, and accuracy across everything we publish, and develop a clear view on cadence and channel strategy.
What we're looking for
- A seasoned content marketer who has set editorial direction at B2B companies, not just executed it.
- A genuine writer at the top of their craft, with a clear, evidence-led voice and a strong narrative instinct (a journalism or editorial background is a plus).
- Strong commercial judgment: you connect content to a persona, a pain point, a funnel stage, and a measurable outcome — and can defend those choices.
- Fluency across B2B SaaS audiences in HR, finance, fintech, payroll, or compliance-adjacent categories — or the curiosity and rigor to own a technical category fast.
- Comfort with data: you can read a data pack, find the story, pick the hero stat, and brief the visuals that bring it to life.
- A collaborator and interviewer who can draw insight out of busy experts and turn it into something that sounds like them, only sharper.
- Deep self-direction and ownership in an async, globally distributed team.
Application process
- Interview with recruiter
- Interview with future manager
- Interview with team members (no managers present)
- Bar Raiser Interview
- Prior employment verification check
Additional Content
About Remote
Remote makes it possible for companies of all sizes to recruit, pay, and manage international teams — handling payroll, benefits, taxes, and compliance through a single platform. We work asynchronously, around the world, on ambitious problems with real stakes for the people and businesses we serve.
We're looking for a Content Marketing Lead to own the stories that define Remote and set the standard for what great content looks like across the company.
About the role
This is a senior, principal-level role for the most authoritative content voice in the room. You'll set the editorial bar, define the narrative, and produce the work that others measure themselves against — pairing the strategic judgment to decide what Remote should say with the craft to write it yourself.
Marketing has fundamentally changed and is noisier than ever, and our audience — founders, HR and People leaders, and finance teams running global and distributed teams — is tuning most of it out. Your job is to cut through: turn Remote's deep expertise in global employment, payroll, and compliance into content that earns trust and moves people to act. You'll have the autonomy to shape strategy and the mandate to raise the quality of everything we publish.
How we think about content
We're customer-obsessed, and everything we publish is rooted in providing real value — connecting to our audience's real pains, jobs to be done, and daily reality, not selling at them. We borrow from journalism: lead with evidence and a clear point of view, and ship one sharp, genuinely useful asset over ten forgettable ones.
What you'll do
- Build out our content library. Plan and create a coherent, durable body of assets — articles, data stories, interactive tools, guides, video — mapped to the personas and journeys that matter most, and prioritized ruthlessly against impact.
- Shape the stories that define Remote. Craft narratives that engage audiences across HR and finance, turning complex topics like compliance, FX, worker classification, and global hiring into content people actually want to read and share.
- Set our thought leadership and storytelling approach. Build a distinctive point of view and style that differentiates Remote from competitors and resonates from the CFO worried about an audit to the People leader scaling into a new market.
- Turn data and expertise into content. Partner with insights and product teams to find the story in the numbers and build assets that lead with evidence and a defensible thesis.
- Collaborate with experts and execs. Interview, ghostwrite for, and package the knowledge of internal experts, executives, and external partners into content that informs, inspires, and converts.
- Own quality and consistency. Uphold the standard for craft, voice, and accuracy across everything we publish, and develop a clear view on cadence and channel strategy.
What we're looking for
- A seasoned content marketer who has set editorial direction at B2B companies, not just executed it.
- A genuine writer at the top of their craft, with a clear, evidence-led voice and a strong narrative instinct (a journalism or editorial background is a plus).
- Strong commercial judgment: you connect content to a persona, a pain point, a funnel stage, and a measurable outcome — and can defend those choices.
- Fluency across B2B SaaS audiences in HR, finance, fintech, payroll, or compliance-adjacent categories — or the curiosity and rigor to own a technical category fast.
- Comfort with data: you can read a data pack, find the story, pick the hero stat, and brief the visuals that bring it to life.
- A collaborator and interviewer who can draw insight out of busy experts and turn it into something that sounds like them, only sharper.
- Deep self-direction and ownership in an async, globally distributed team.
Application process
- Interview with recruiter
- Interview with future manager
- Interview with team members (no managers present)
- Bar Raiser Interview
- Prior employment verification check