Director of Product Marketing

FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, sales, and demand generation. This is a player-coach role: you'll set the vision for how FMX communicates value to the market while managing and developing a team of product marketing managers. You'll partner with leaders across the go-to-market organization to make sure positioning, launches, and enablement translate directly into pipeline and revenue.

Responsibilities:

As the Director of Product Marketing, you will:

•  Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion.
•  Lead, coach, and grow a team of product marketing managers, building a function that scales alongside FMX's product roadmap and growth goals.
• Serve as the primary connector between Product, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams.
• Lead market research into FMX’s target segments to define our Ideal Customer Profile (ICP), perform Total Addressable Market (TAM) analysis, and provide targeting guidance for our GTM teams.
• Set the standard for how FMX plans and executes go-to-market launches, from early positioning through post-launch adoption and retention.
•  Direct ongoing competitive analysis and market research to sharpen FMX's differentiation and inform product and sales strategy at the leadership level.
•  Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's impact on win rates and deal velocity.
•  Represent product marketing in leadership conversations, translating market and competitive insight into clear, confident recommendations for the executive team.
•  Define and report on KPIs that connect product marketing activity to pipeline, revenue, and retention outcomes.

FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, sales, and demand generation. This is a player-coach role: you'll set the visio...

Preferred Experience & Qualities:
What are we looking for in this role?:

• 10+ years in product marketing, including 5+ years leading or managing a product marketing team, preferably in B2B SaaS.
• Familiarity with facilities management, education, or government is a plus.
• A confident, assertive communicator who can influence senior stakeholders and represent product marketing at the leadership table and with strategic prospects and customers.
• A track record of moving quickly from strategy to execution and driving urgency across cross-functional teams.
• Experience hiring, coaching, and developing product marketers into strong strategic partners.
• Able to synthesize market, competitive, and product data into a clear point of view that shapes company strategy.
• A track record of building trust and alignment across product, sales, and marketing leadership.
• A match with our core pillars: Teamwork, Excellence and Integrity 

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal
• Phone screen with PeopleOps: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
• Hiring manager conversation: A 60-minute conversation with the VP of Marketing and CSO. 
• Product Leadership Conversation: A 60-minute conversation with the CPO and VP of Product.
• PMM Conversation: A 60-minute peer interview with the Product Marketing team. 
• On-site Panel:  A day in person with marketing, product, and sales leadership. 
• Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.

FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, sales, and demand generation. This is a player-coach role: you'll set the vision for how FMX communicates value to the market while managing and developing a team of product marketing managers. You'll partner with leaders across the go-to-market organization to make sure positioning, launches, and enablement translate directly into pipeline and revenue.

Responsibilities:

As the Director of Product Marketing, you will:

•  Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion.
•  Lead, coach, and grow a team of product marketing managers, building a function that scales alongside FMX's product roadmap and growth goals.
• Serve as the primary connector between Product, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams.
• Lead market research into FMX’s target segments to define our Ideal Customer Profile (ICP), perform Total Addressable Market (TAM) analysis, and provide targeting guidance for our GTM teams.
• Set the standard for how FMX plans and executes go-to-market launches, from early positioning through post-launch adoption and retention.
•  Direct ongoing competitive analysis and market research to sharpen FMX's differentiation and inform product and sales strategy at the leadership level.
•  Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's impact on win rates and deal velocity.
•  Represent product marketing in leadership conversations, translating market and competitive insight into clear, confident recommendations for the executive team.
•  Define and report on KPIs that connect product marketing activity to pipeline, revenue, and retention outcomes.

FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, sales, and demand generation. This is a player-coach role: you'll set the visio...

Preferred Experience & Qualities:
What are we looking for in this role?:

• 10+ years in product marketing, including 5+ years leading or managing a product marketing team, preferably in B2B SaaS.
• Familiarity with facilities management, education, or government is a plus.
• A confident, assertive communicator who can influence senior stakeholders and represent product marketing at the leadership table and with strategic prospects and customers.
• A track record of moving quickly from strategy to execution and driving urgency across cross-functional teams.
• Experience hiring, coaching, and developing product marketers into strong strategic partners.
• Able to synthesize market, competitive, and product data into a clear point of view that shapes company strategy.
• A track record of building trust and alignment across product, sales, and marketing leadership.
• A match with our core pillars: Teamwork, Excellence and Integrity 

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal
• Phone screen with PeopleOps: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
• Hiring manager conversation: A 60-minute conversation with the VP of Marketing and CSO. 
• Product Leadership Conversation: A 60-minute conversation with the CPO and VP of Product.
• PMM Conversation: A 60-minute peer interview with the Product Marketing team. 
• On-site Panel:  A day in person with marketing, product, and sales leadership. 
• Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.