Marketing Manager (Demand Gen and PMM)

Marketing Manager (Demand Gen/PMM)

Seattle, WA 

About Pipe17

Pipe17 is the AI-native order operations platform that orchestrates everything after the buy button: orders, inventory, products, and fulfillment, across every channel and partner. Brands go live in 2-4 weeks at a fraction of the cost of a legacy OMS, and our marketing team is small, fast, and hands-on.

The Role

We're hiring a Marketing Generalist whose foundation is product marketing but whose job is range. This person thinks like a product marketer (messaging, positioning, and the customer come first) and applies that lens across everything the team ships: demand generation, field and event marketing, and partner co-marketing.

This is a hands-on, individual-contributor role for someone early in their career who wants to do a bit of everything and grow fast. You'll be the flexible engine that helps the team ship more without dropping quality, and the connective tissue between functions that keeps work moving.

This role is not the sole owner of product marketing (it partners closely with Product Marketing), but a strong instinct for sharp messaging and customer insight should show up in every campaign, asset, and program it touches.

What You'll Do

• Think PMM-first. Apply a product-marketing lens to everything: keep messaging, positioning, and customer/persona relevance sharp and consistent across campaigns and assets.
• Run demand. Execute demand gen campaigns end to end, from email/nurture, webinars, lifecycle, and paid support through build, launch, and reporting.
• Drive field. Own the logistics and execution of field marketing and events, from pre-event promotion to follow-up.
• Activate partners. Turn partner co-marketing opportunities into live campaigns: joint webinars, co-branded content, and integration launches.
• Support launches. Partner with Product Marketing on launches, sales enablement collateral, competitive one-pagers, and customer stories.
• Connect the team. Be the glue across product marketing, content, demand, and partnerships: translate between teams and unblock the handoffs that stall.
• Measure and iterate. Track what you ship, report on what's working, and iterate quickly.

What You'll Bring

• 1-3 years in product marketing, marketing generalist, growth, or a related B2B SaaS marketing role (internships count).
• A genuine product-marketing foundation: understanding of positioning, messaging, personas, and competitive framing, with real care for the words.
• Excitement about breadth: wants to work across demand, field, partner, and PMM, not specialize in one lane yet.
• A scrappy, self-directed, ship-it mindset; moves fast with light guidance.
• Enough analytical comfort to instrument a campaign and read whether it worked.
• Strong collaboration instincts and low ego.

Nice to Have

• Exposure to demand gen or marketing operations tools (HubSpot/Marketo, Salesforce).
• Background in ecommerce, retail, supply chain, or B2B/technical products.
• Comfort with AI-assisted marketing workflows and no-code/low-code tools.

Marketing Manager (Demand Gen/PMM)

Seattle, WA 

About Pipe17

Pipe17 is the AI-native order operations platform that orchestrates everything after the buy button: orders, inventory, products, and fulfillment, across every channel and partner. Brands go live in 2-4 weeks at a fraction of the cost of a legacy OMS, and our marketing team is small, fast, and hands-on.

The Role

We're hiring a Marketing Generalist whose foundation is product marketing but whose job is range. This person thinks like a product marketer (messaging, positioning, and the customer come first) and applies that lens across everything the team ships: demand generation, field and event marketing, and partner co-marketing.

This is a hands-on, individual-contributor role for someone early in their career who wants to do a bit of everything and grow fast. You'll be the flexible engine that helps the team ship more without dropping quality, and the connective tissue between functions that keeps work moving.

This role is not the sole owner of product marketing (it partners closely with Product Marketing), but a strong instinct for sharp messaging and customer insight should show up in every campaign, asset, and program it touches.

What You'll Do

• Think PMM-first. Apply a product-marketing lens to everything: keep messaging, positioning, and customer/persona relevance sharp and consistent across campaigns and assets.
• Run demand. Execute demand gen campaigns end to end, from email/nurture, webinars, lifecycle, and paid support through build, launch, and reporting.
• Drive field. Own the logistics and execution of field marketing and events, from pre-event promotion to follow-up.
• Activate partners. Turn partner co-marketing opportunities into live campaigns: joint webinars, co-branded content, and integration launches.
• Support launches. Partner with Product Marketing on launches, sales enablement collateral, competitive one-pagers, and customer stories.
• Connect the team. Be the glue across product marketing, content, demand, and partnerships: translate between teams and unblock the handoffs that stall.
• Measure and iterate. Track what you ship, report on what's working, and iterate quickly.

What You'll Bring

• 1-3 years in product marketing, marketing generalist, growth, or a related B2B SaaS marketing role (internships count).
• A genuine product-marketing foundation: understanding of positioning, messaging, personas, and competitive framing, with real care for the words.
• Excitement about breadth: wants to work across demand, field, partner, and PMM, not specialize in one lane yet.
• A scrappy, self-directed, ship-it mindset; moves fast with light guidance.
• Enough analytical comfort to instrument a campaign and read whether it worked.
• Strong collaboration instincts and low ego.

Nice to Have

• Exposure to demand gen or marketing operations tools (HubSpot/Marketo, Salesforce).
• Background in ecommerce, retail, supply chain, or B2B/technical products.
• Comfort with AI-assisted marketing workflows and no-code/low-code tools.