Senior Digital Marketing Strategist -Startups/SMB

Job Description

• This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Digital Marketing Strategist - Startups/SMB in Canada. This role offers an exciting opportunity to lead high-impact digital marketing initiatives for fast-growing B2B startups and SMB clients in the SaaS ecosystem. You will work closely with a select portfolio of accounts, building and executing integrated demand generation strategies across paid media, SEO, and CRO. Operating in a dynamic and performance-focused environment, you’ll have the autonomy to influence campaign direction, client relationships, and measurable business outcomes. The position is ideal for a strategic and hands-on marketer who thrives in fast-paced settings and enjoys balancing analytics, creativity, and client engagement. You’ll collaborate remotely with a highly skilled team while continuously exploring innovative marketing techniques, including AI-driven optimization and automation. This role provides the chance to make a direct impact on customer growth while advancing your expertise in modern B2B marketing.
• Accountabilities: Manage and optimize digital marketing performance for a portfolio of startup and SMB clients across multiple channels, including Paid Media, SEO, and Conversion Rate Optimization (CRO). Build trusted relationships with client stakeholders by delivering strategic recommendations, communicating campaign progress, and ensuring client satisfaction and retention. Develop and execute data-driven demand generation strategies designed to achieve pipeline growth, SQL targets, and revenue objectives. Coordinate and manage projects efficiently, ensuring campaigns are delivered on time, within scope, and aligned with performance goals. Analyze campaign performance metrics and market trends to identify optimization opportunities and improve ROI across accounts. Collaborate with internal teams and leverage AI tools and automation technologies to enhance marketing effectiveness and operational efficiency. Stay informed about evolving B2B marketing trends, SaaS growth strategies, and emerging digital technologies to continuously improve campaign performance. Requirements: 2+ years of experience in agency-side marketing and performance marketing, preferably within B2B SaaS environments. Strong expertise in digital marketing strategy, including hands-on experience with Paid Media, SEO, and CRO initiatives. Proven ability to manage multiple client accounts while maintaining excellent communication, organization, and project management standards. Deep understanding of startup and SMB growth dynamics, customer acquisition strategies, and performance-driven marketing approaches. Exceptional analytical, strategic thinking, and problem-solving skills, with the ability to translate data into actionable recommendations. Strong interpersonal and presentation skills, with confidence in managing client-facing interactions and strategic discussions. Familiarity with AI-powered marketing tools and a proactive mindset toward learning emerging technologies and automation practices. Ability to work independently in a remote-first environment while collaborating effectively across distributed teams. Availability to travel occasionally as required. Benefits: Competitive compensation package with a structured living wage approach. Comprehensive medical, dental, vision, disability, and life insurance coverage for employees and eligible dependents. Flexible remote-first work environment with the ability to work from anywhere in Canada. Unlimited paid time off policy with a minimum encouraged usage period, plus paid company holidays and birthday leave. Paid parental leave and year-end company recharge break. Mental wellness support, including access to therapy services and mindfulness resources. Wellness reimbursement programs and fitness-related benefits. Retirement savings support and company matching programs. Annual bonus opportunities based on tenure and performance. Professional development opportunities within a collaborative and innovation-driven culture. Company-sponsored team events, virtual socials, and annual retreat experiences.
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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