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Senior Manager, Paid Acquisition
apolloio • Remote, United States
Posted: August 13, 2026
Job Description
Your Role & Mission
As the Senior Manager of Paid Acquisition, you will own Apollo.io's performance marketing engine across all paid channels. You will lead a team of highly proficient channel specialists, driving scalable, efficient growth through Paid Search, Paid Social, Connected TV, Audio, OOH, and emerging channels. You'll operate as both strategic architect and hands-on operator, setting the vision for how paid acquisition fuels Apollo's growth while staying close enough to the data to drive results directly. You'll be a key voice in our growth strategy and a culture-builder who raises the bar for the team around you.
Responsibilities
- Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels.
- Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution.
- Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling.
- Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix.
- Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals.
- Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership.
- Manage relationships with external agencies, media partners, and technology vendors.
- Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey.
Skills & Expertise
- 10+ years of experience in performance marketing, with significant time in B2B SaaS.
- Proven track record of driving strong, measurable results at a high-growth company managing a large, complex media budget.
- Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH).
- Strong command of tracking and attribution; pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
- Highly analytical; comfortable working in data tools (e.g., Looker & Amplitude) and partnering closely with analytics teams.
- Experienced at building, managing, and mentoring senior individual contributors.
- Excellent communicator who distills complex data into clear narratives for executive audiences.
Additional Content
Your Role & Mission
As the Senior Manager of Paid Acquisition, you will own Apollo.io's performance marketing engine across all paid channels. You will lead a team of highly proficient channel specialists, driving scalable, efficient growth through Paid Search, Paid Social, Connected TV, Audio, OOH, and emerging channels. You'll operate as both strategic architect and hands-on operator, setting the vision for how paid acquisition fuels Apollo's growth while staying close enough to the data to drive results directly. You'll be a key voice in our growth strategy and a culture-builder who raises the bar for the team around you.
Responsibilities
- Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels.
- Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution.
- Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling.
- Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix.
- Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals.
- Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership.
- Manage relationships with external agencies, media partners, and technology vendors.
- Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey.
Skills & Expertise
- 10+ years of experience in performance marketing, with significant time in B2B SaaS.
- Proven track record of driving strong, measurable results at a high-growth company managing a large, complex media budget.
- Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH).
- Strong command of tracking and attribution; pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
- Highly analytical; comfortable working in data tools (e.g., Looker & Amplitude) and partnering closely with analytics teams.
- Experienced at building, managing, and mentoring senior individual contributors.
- Excellent communicator who distills complex data into clear narratives for executive audiences.