Social Media / CRM & Automation Specialist (AU - SaaS Experience)
D2B • Manila, Philippines
Posted: May 21, 2026
Job Description
Position: Social Media / CRM & Automation Specialist
Salary: PHP 90,000 to PHP 100,000 per month (depending on skills and experience)
Working Hours & Conditions Monday to Friday, 8:00 AM to 5:00 PM AEST
Role Overview
We are seeking a proactive and highly capable Digital Marketing & CRM Automation Specialist to support both companies and other applications across social media marketing, content creation, CRM implementation, and lead generation systems.
This is a hybrid role combining creative marketing execution with technical CRM and automation strategy. The ideal candidate will be confident building marketing systems from the ground up while also managing day-to-day content and campaign execution.
Key Responsibilities
Social Media Management & Content Creation (Primary Focus)
- Manage and grow company social media platforms, primarily LinkedIn and Instagram
- Develop and maintain a consistent content calendar and posting schedule
- Create engaging content including graphics, carousel posts, and short-form videos
- Execute paid advertising campaigns across social platforms
- Assist with video editing and AI-assisted content creation where applicable
- Monitor engagement, analytics, and content performance
CRM & Marketing Automation
- Lead implementation and setup of a CRM and marketing automation platform
- Recommend and manage systems such as HubSpot or similar enterprise-level CRM tools (does not need to be hubspot but must be a reputable well-known software)
- Build and optimise automated email marketing workflows and customer journeys
- Create lead nurturing sequences and campaign automations
- Develop scalable systems and processes for long-term growth
Lead Generation & Outreach
- Support lead generation initiatives through social media and outbound prospecting
- Conduct research and data scraping to identify target prospects
- Organise and maintain clean lead databases
- Assist with outreach campaign setup and optimisation
Marketing Strategy & Growth
- Help shape the overall digital marketing strategy across both brands
- Identify opportunities to improve visibility, engagement, and lead conversion
- Support ongoing testing and optimisation of campaigns and systems
- Provide insights and recommendations based on campaign data and reporting
Tools & Platforms
- LinkedIn & Instagram (primary platforms)
- CRM & automation systems (HubSpot or similar preferred)
- Email marketing platforms
- Canva, Adobe, or AI-assisted design/content tools
- Video editing tools (desirable)
Key Requirements
- At least 3 years of solid experience in digital marketing and social media management
- Strong knowledge of CRM systems and marketing automation workflows
- Experience with tools such as HubSpot or similar to build from ground up
- Ability to manage content calendars and execute consistent campaigns
- Strong organisational and communication skills
- Comfortable working independently and building systems from scratch
Desirable
- Experience working in technology, SaaS, or app development industries
- Video editing skills or experience using AI tools for content creation
- Familiarity with lead generation and outbound prospecting workflows
- Paid social media advertising experience
Additional Content
Position: Social Media / CRM & Automation Specialist
Salary: PHP 90,000 to PHP 100,000 per month (depending on skills and experience)
Working Hours & Conditions Monday to Friday, 8:00 AM to 5:00 PM AEST
Role Overview
We are seeking a proactive and highly capable Digital Marketing & CRM Automation Specialist to support both companies and other applications across social media marketing, content creation, CRM implementation, and lead generation systems.
This is a hybrid role combining creative marketing execution with technical CRM and automation strategy. The ideal candidate will be confident building marketing systems from the ground up while also managing day-to-day content and campaign execution.
Key Responsibilities
Social Media Management & Content Creation (Primary Focus)
- Manage and grow company social media platforms, primarily LinkedIn and Instagram
- Develop and maintain a consistent content calendar and posting schedule
- Create engaging content including graphics, carousel posts, and short-form videos
- Execute paid advertising campaigns across social platforms
- Assist with video editing and AI-assisted content creation where applicable
- Monitor engagement, analytics, and content performance
CRM & Marketing Automation
- Lead implementation and setup of a CRM and marketing automation platform
- Recommend and manage systems such as HubSpot or similar enterprise-level CRM tools (does not need to be hubspot but must be a reputable well-known software)
- Build and optimise automated email marketing workflows and customer journeys
- Create lead nurturing sequences and campaign automations
- Develop scalable systems and processes for long-term growth
Lead Generation & Outreach
- Support lead generation initiatives through social media and outbound prospecting
- Conduct research and data scraping to identify target prospects
- Organise and maintain clean lead databases
- Assist with outreach campaign setup and optimisation
Marketing Strategy & Growth
- Help shape the overall digital marketing strategy across both brands
- Identify opportunities to improve visibility, engagement, and lead conversion
- Support ongoing testing and optimisation of campaigns and systems
- Provide insights and recommendations based on campaign data and reporting
Tools & Platforms
- LinkedIn & Instagram (primary platforms)
- CRM & automation systems (HubSpot or similar preferred)
- Email marketing platforms
- Canva, Adobe, or AI-assisted design/content tools
- Video editing tools (desirable)
Key Requirements
- At least 3 years of solid experience in digital marketing and social media management
- Strong knowledge of CRM systems and marketing automation workflows
- Experience with tools such as HubSpot or similar to build from ground up
- Ability to manage content calendars and execute consistent campaigns
- Strong organisational and communication skills
- Comfortable working independently and building systems from scratch
Desirable
- Experience working in technology, SaaS, or app development industries
- Video editing skills or experience using AI tools for content creation
- Familiarity with lead generation and outbound prospecting workflows
- Paid social media advertising experience