Web Specialist

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Web Specialist based in India. This role is an opportunity to combine website management, SEO, UX, analytics, and digital marketing in a commercially focused environment. You will help optimize digital journeys and websites to increase engagement, conversions, lead generation, and organic visibility. Working closely with web and marketing teams, you’ll create and refine website experiences using CMS platforms and data-driven insights. You’ll contribute to SEO initiatives, experimentation, landing-page development, and conversion-rate optimization. The role is suited to a digital professional with a few years of experience who wants hands-on responsibility and measurable commercial impact. You’ll work in a collaborative, agile environment where curiosity, continuous learning, and efficient execution are highly valued. This is a full-time, home-based opportunity in India with strong scope for developing your digital and web expertise.
• Accountabilities: Work with the wider web and marketing teams to drive lead generation through high-quality user experiences across commercial websites. Create, update, and optimize website pages using CMS platforms while applying UX and SEO best practices. Analyze website and SEO performance to identify growth opportunities and recommend further optimization. Implement SEO initiatives in collaboration with web specialists and the wider marketing team. Prepare clear SEO briefs for content writers and support the creation of search-optimized content. Implement A/B tests based on agreed experimentation plans to improve conversion and user engagement. Configure and manage website pop-ups in line with conversion and marketing strategies. Support the development and optimization of campaign landing pages for marketing and paid media initiatives. Monitor key performance indicators including page updates, conversion rates, lead generation, organic traffic, keyword rankings, impressions, clicks, CTR, and A/B testing activity. Use performance insights to continuously improve website journeys, content, search visibility, and conversion opportunities. Collaborate effectively with colleagues across web, marketing, content, and paid media functions to deliver shared commercial objectives. Requirements: A few years of experience in digital marketing, web management, website optimization, or a related field. Hands-on experience working with multiple CMS platforms; experience with Umbraco is a bonus but not essential. Working knowledge of SEO, including technical, on-page, and off-page optimization principles. Experience with user experience (UX) and conversion-rate optimization (CRO). Practical experience using digital analytics and optimization tools such as Google Analytics, Google Search Console, SEMrush, Hotjar, Looker Studio, Google Optimize, or comparable platforms. Strong data literacy and numeracy skills, with the ability to analyze performance data and communicate insights accurately and clearly. Understanding of website performance metrics, organic search performance, conversion rates, traffic, rankings, impressions, clicks, and CTR. Excellent written and verbal communication skills, with the ability to collaborate effectively across teams. A proactive, self-starting approach and the ability to take ownership of tasks in a fast-paced environment. Strong commercial awareness and an understanding of how digital experiences contribute to lead generation and business growth. Curiosity and commitment to continuous learning and development in web, SEO, UX, analytics, and digital marketing. Benefits: Full-time, home-based position in India. Flexible remote working environment designed to support productivity and work-life balance. Opportunity to work across website management, SEO, UX, CRO, analytics, and digital marketing. Hands-on exposure to commercial web optimization and measurable lead-generation initiatives. Collaborative environment with close interaction across web, marketing, content, and paid media teams. Opportunities to develop expertise in CMS platforms, SEO tools, analytics, experimentation, and conversion optimization. Career development opportunities and support for continuous learning. Opportunity to contribute directly to digital growth and see the measurable impact of your work.
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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