ASO Specialist

Mint Group is a business & technology services company building and operating the infrastructure behind digital businesses. At Mint Group, we are looking for an experienced ASO Specialist to manage and scale app store optimization across multiple applications and GEOs. If you have a strong understanding of app store algorithms, know how to drive organic growth, and can turn data into measurable improvements in visibility, rankings, and installs — this could be your next opportunity.

Mint Group is a business & technology services company building and operating the infrastructure behind digital businesses. At Mint Group, we are looking for an experienced ASO Specialist to manage and scale app store optimization across multip...

• 2+ years of commercial ASO experience in iGaming.
• Proven track record of growing organic traffic, increasing app visibility, or achieving top rankings in competitive GEOs.
• Deep understanding of Google Play and/or App Store algorithms, ranking factors, and app review and moderation policies.
• Hands-on experience with ASO tools for keyword research, competitor analysis, and performance tracking.
• Practical experience with A/B testing and data-driven optimization.
• Experience localizing app store listings for multiple markets and GEOs.
• Strong analytical skills and the ability to interpret performance data and identify growth opportunities.
• Ability to independently manage multiple applications and GEOs simultaneously.

Key Responsibilities

• Own the full ASO cycle for Google Play and/or App Store applications, from initial launch to scaling.
• Monitor and improve keyword rankings, app visibility, conversion rates from impressions to installs, and organic install volume.
• Conduct competitor research across target GEOs, analysing top-performing apps, their keyword strategies, creatives, and update frequency.
• Develop and implement ASO strategies tailored to different applications and markets.
• Prepare detailed briefs and technical requirements for designers to create and optimize app store creatives.
• Coordinate with developers on app store-related updates and technical requirements affecting ASO performance.
• Plan, launch, and analyse A/B tests to improve store listing conversion rates.
• Monitor ASO performance, identify optimization opportunities, and adjust strategies based on data.
• Manage localization and adaptation of app store listings for different GEOs, ensuring relevance to local audiences.