FBS - Front-End SEO/CRO Developer

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households wit...

About The Role

We’re looking for a Front-End SEO/CRO Developer to join our SEO/GEO team and help build, test, and optimize digital experiences across Farmers websites. In this hands-on role, you’ll partner closely with UX, Development, Media, and Paid teams to build and launch front-end components, improve page performance, and execute experiments designed to improve the customer experience and conversion. A large portion of the role is focused on developing page elements and configuring, running, and analyzing tests.

What You'll Do

• Build, launch, and optimize front-end components across new and existing web pages.
• Configure and execute A/B and multivariate tests to improve digital experiences and conversion performance.
• Implement front-end updates in Optimizely, including layout changes, information hierarchy, redirects, and post-test enhancements.
• Partner closely with UX and Development teams to turn designs and optimization opportunities into working digital experiences.
• Support SEO and CRO initiatives, including page-speed and performance improvements.
• Analyze website behavior and testing results to identify opportunities and develop new hypotheses.
• Collaborate with Media and Paid teams on campaign and acquisition pages.
• Turn testing and performance data into clear insights and recommendations that both technical and business stakeholders can understand.

Requirements

• 4+ years of relevant experience in front-end development, UX development, experimentation, CRO, or related digital disciplines.
• Hands-on experience with Optimizely and UX experimentation/testing.
• Experience with VWO or similar A/B testing platforms.
• Solid understanding of SEO, CRO, page performance, and UX best practices.
• Experience building and testing across multiple web pages, templates, or digital channels.
• Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
• A proactive and curious approach. You’re comfortable identifying opportunities, developing hypotheses, and recommending improvements rather than simply executing assigned tasks.
• Strong communication skills and the ability to present technical findings and test results in a clear, business-friendly way.
• Fluent English proficiency.
• Experience in insurance or financial services is a plus.
• Experience with FullStory for behavioral analysis and monitoring is a plus.