Media Buyer

Description

Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. 

Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. This position is a full-time role based in the United States. Remote work status is subject to change at any time.

We're looking for a detail-oriented and technically strong Media Buyer - Google Platforms to join our team. This role oversees the activation and management of YouTube advertising campaigns. You'll serve as a go-to resource for internal teams on buying best practices, platform policy, and campaign troubleshooting, all while maintaining a high standard of accuracy and responsiveness. The ideal candidate brings hands-on Google Ads experience, a collaborative mindset, and the ability to operate effectively within a fast-paced team.

DescriptionChannel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs...

• 3+ years of campaign management experience in Google Ads, including Google Ads Editor.
• Experience with CM360 tracking and troubleshooting.
• YouTube experience. Specifically, a working knowledge of different YouTube ad formats and their KPIs, including product mixes, Demand Gen, Shorts, and in-stream vs. in-feed ad types.
• Proficiency in Google Sheets, including pivot tables, formula troubleshooting, and third-party integrations.
• Comfortable working in a remote-ready tech stack including Slack, Salesforce, and Google Workspace.
• Willingness to leverage AI tools that improve buying workflows, including setup, QA, bidding, and pacing.
• Ability to adapt quickly to changing priorities while consistently delivering accurate work and timely communication.
• Ability to travel for team meetings, training, etc.

• Bonus points for:
• Working with conversion-based campaign goals, including online vs. offline conversion measurement, attribution and conversion reporting types, and conversion goal setup in Google Ads.
• DV360 experience.
• Bulk editing campaigns via spreadsheet imports and/or SDFs across Google platforms.
• Familiarity with media deal types and their impact on pacing, including Guaranteed Outcomes, PMPs, and Auction vs. Reservation models.
• Google Ads certifications.