Product Marketing Manager

About the Role

We’re looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other new product areas. You’ll collaborate across marketing, product, sales, support, and partnerships to bring new solutions to market, tailor our story for the industries we serve, and help scale Ottimate’s growth. Candidates with firsthand knowledge of sourcing and procurement software and adoption strategies will be prioritized.

Key Responsibilities

• Develop and execute go-to-market plans for new product areas, from launch strategy and packaging through enablement, rollout, and post-launch measurement.
• Partner with product and sales to define target segments, buyer personas, and launch goals, and drive cross-functional alignment on timelines and deliverables.
• Lead the verticalization of marketing and sales assets, adapting positioning, messaging, case studies, decks, and web content to the needs and language of specific industries.
• Provide deep market intelligence on our target audiences, especially procurement and finance teams: how they work from requisition and purchase order through receiving, invoice matching, and payment, what they want, and how they buy.
• Be an expert on the competitive landscape, including procure-to-pay and spend management vendors, and how competitors position their solutions. Build and maintain battlecards and competitive insights for sales.
• Develop compelling product positioning and messaging that resonates and differentiates Ottimate.
• Create content for website pages, slide decks, one-sheeters, product trainings, case studies, blog posts, and more.
• Bring customer and market insights back to the product team to inform the roadmap and prioritization.
• Build relationships with Ottimate customers through customer interviews, advisory boards, and industry events, and turn what you learn into messaging, content, and product feedback.
• Support customer retention and expansion with launch communications, adoption campaigns, and feature announcements.
• Understand and support our sales channels. Train them on the problems we solve, and develop internal tools and external collateral that help them win.
• Collaborate with marketing, product, sales, support, and partnerships to deliver collateral and strategic insights.

About the RoleWe’re looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other new product areas. You’ll collaborate across marke...

• 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
• Hands-on experience marketing invoice automation, procurement, purchasing, or procure-to-pay software
• Experience adapting positioning and assets for different industries or customer segments
• Strong grasp of GTM strategy, positioning, messaging, and solution packaging
• Working knowledge of procurement workflows, including requisitions, purchase orders, approvals, receiving, three-way matching, and supplier management
• Deep understanding of market trends and product lifecycles
• Experience in B2B SaaS; procurement, spend management, finance SaaS, or fintech is a strong plus
• Excellent communication and storytelling skills: written, verbal, and visual
• Comfort working cross-functionally and managing multiple projects in a fast-moving startup environment